The relaxation of rules on internet top-level domain names has been positively met by senior officials from Tralliance.
The organisation, which administers the dot-travel, believes that having relevant domain names, which are optimised for the search engines, is becoming increasingly important as companies seek a way to stand out.
Tralliance chief executive Ed Cespedes said that although it was too early to assess the real impact of the changes, the dot-travel TLD would continue to separate it from others and make it easier for consumers to find what they are looking for.
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